Bitcoin Has Defeated Amazon: How $BTC Joined the Mega-Asset Clubs of the World

Bitcoin just pulled off what many thought was impossible just a few years ago. The cryptocurrency has officially overtaken Amazon to become the fifth-largest asset in the world by market capitalization, with Bitcoin reaching over $122,000 per coin and a market cap of approximately $2.4 trillion. Amazon, meanwhile, sits at around $2.3 trillion, probably wondering how a digital currency that started at $0.10 in 2010 managed to leapfrog one of the world's biggest companies.

This isn't just another crypto price pump that'll fizzle out by next week. Bitcoin has now muscled its way past tech giants like Google and Amazon, putting it in the same league as Microsoft, Apple, and gold. The rise happened thanks to massive institutional investment, new crypto-friendly laws, and Bitcoin ETFs that are pulling in billions of dollars faster than people can say "to the moon."

For anyone who's been watching Bitcoin's wild ride over the years, this milestone feels both shocking and inevitable. The cryptocurrency that was once dismissed as internet funny money is now rubbing shoulders with the biggest assets on the planet, and it's showing no signs of slowing down.

Bitcoin Leaves Amazon in the Dust: Breaking Down the Rankings

Bitcoin didn't just beat Amazon—it absolutely smoked the retail giant and several other heavyweight assets on its way to becoming the world's fifth-largest asset. The cryptocurrency now sits comfortably in the trillion-dollar club, leaving traditional corporate powerhouses scrambling to keep up.

How Bitcoin Flipped Amazon and Other Giant Assets

Bitcoin's climb to $122,600 in July 2025 was like watching a rocket ship with a really good financial advisor. The digital currency's market cap hit $2.4 trillion, easily crushing Amazon's $2.3 trillion valuation.

But Amazon wasn't the only victim of Bitcoin's rampage. Silver got left behind at $2.2 trillion, and Google (Alphabet) found itself eating dust at $2.19 trillion.

The speed was ridiculous. Bitcoin jumped nearly 13% in just one week, powered by massive Bitcoin ETF purchases. BlackRock's IBIT alone holds over $80 billion in assets, making it one of the biggest Bitcoin hoarders on the planet.

Spot Bitcoin ETFs saw back-to-back days with over $1 billion in inflows—the first time since their 2024 launch. It's like everyone suddenly realized they wanted a piece of the digital gold rush.

The All-Star Asset Leaderboard: Who's Still Ahead?

Even with its victory lap, Bitcoin still has some serious competition ahead. The current top five looks like this:

• Apple - $3.1 trillion

  
  

• Microsoft - $3.6 trillion

  
  

• Saudi Aramco - Position varies

  
  

• Nvidia - Position varies

  
  

• Bitcoin - $2.4 trillion

Bitcoin would need to hit around $142,000 to catch Apple and roughly $167,000 to match Microsoft. Those targets don't seem impossible anymore.

The cryptocurrency has joined an exclusive club that used to be reserved for tech giants and oil companies. Gold, the traditional store of value, now has serious digital competition.

Standard Chartered predicts Bitcoin could reach $200,000 by the end of 2025. If that happens, Microsoft better start looking over its shoulder.

What This Means for Digital Assets and Global Markets

Bitcoin's success opened the floodgates for the entire cryptocurrency market. Digital assets are no longer the weird kid at the financial table—they're sitting with the cool kids now.

Over 265 companies now hold Bitcoin on their balance sheets, totaling about 853,000 BTC. That's roughly 4% of the total supply locked up by businesses who decided digital currency beats traditional cash.

Bitcoin's correlation with the Nasdaq and S&P 500 hit 0.87 in early 2025. The cryptocurrency now moves more like a tech stock than a rebel asset, which makes portfolio managers much happier.

The regulatory environment helped too. Congress passed crypto-friendly legislation during "Crypto Week," giving institutional investors the green light they needed.

Bitcoin ETFs now control approximately 1.4 million BTC—that's 6.6% of the total supply. These funds turned Bitcoin into something your grandmother's financial advisor might actually recommend.

The Rise of BTC: Why Institutions, Laws, and ETFs Keep Pumping It Up

Bitcoin's climb to overtake Amazon didn't happen by accident. ETFs pulled in record cash, lawmakers passed crypto-friendly bills, and big companies started hoarding Bitcoin like it was going out of style.

The Great Bitcoin Shopping Spree: Wall Street and ETFs

Wall Street decided Bitcoin was finally worth their attention in 2025. The results were pretty spectacular.

Spot Bitcoin ETFs became money magnets. On July 10 and 11, these funds sucked in over $1 billion each day. That was the first time back-to-back billion-dollar days happened since ETFs launched in January 2024.

BlackRock's IBIT ETF now holds over $80 billion in Bitcoin. That's more than some small countries' entire economies.

ETF Holdings by the Numbers:

• Total Bitcoin held by ETFs: 1.4 million BTC

  
  

• Percentage of total Bitcoin supply: 6.6%

  
  

• 90-day ETF inflows: $17.8 billion

The ETF buying spree pushed Bitcoin past $120,000. Turns out when you make it easier for regular investors to buy Bitcoin, they actually do it. Who knew?

Companies joined the party too. Over 265 businesses now hold 853,000 Bitcoin combined. That's about 4% of all Bitcoin that will ever exist.

Regulatory Maneuvers: Crypto Week, CLARITY Act, and GENIUS Act

Washington had its own Bitcoin moment in July 2025. Politicians called it "Crypto Week" and passed three major bills.

The CLARITY Act gave clearer rules for crypto businesses. The GENIUS Act provided better protections for investors. The Anti-CBDC Surveillance Act limited government digital currency powers.

For years, companies avoided Bitcoin because rules were unclear. Nobody wanted to get in trouble with regulators. These new laws changed that fear into confidence.

The Trump administration also shifted toward crypto-friendly policies. This created a perfect storm of political support.

Key Legislative Wins:

• CLARITY Act: Clearer crypto business rules

  
  

• GENIUS Act: Better investor protections

  
  

• Anti-CBDC Surveillance Act: Limited government digital money

Suddenly, institutional investors felt safe putting money into Bitcoin. Legal clarity meant less risk of regulatory surprises later.

All Eyes on Price: Institutional Demand, Volatility, and What's Next

Bitcoin's price hit $122,600 in July 2025. That pushed its market cap to $2.4 trillion, officially beating Amazon's $2.3 trillion.

The climb wasn't slow and steady. Bitcoin jumped 13% in just one week. ETF money and institutional buying created serious upward pressure on prices.

Bitcoin also started acting more like tech stocks. Its correlation with the Nasdaq and S&P 500 hit 0.87. That means Bitcoin now moves with the broader stock market more than ever.

Price Predictions for Bitcoin:

• Standard Chartered: $135,000 by Q3, $200,000 by year-end

  
  

• Anthony Scaramucci: $180,000-$200,000 range

  
  

• Next milestone: $142,000 (to match Apple's market cap)

The institutional money keeps flowing because Bitcoin offers something traditional assets don't. It's scarce, digital, and independent of any single government.

But the party could end if ETF demand dries up or new regulations create problems. Bitcoin's rise depends on continued institutional interest and supportive laws.